Wednesday, November 10, 2010

Green Books Campaign: TreeTop: Creating a Fruit Revolution

A little introduction:

This review is part of the Green Books campaign. Today 200 bloggers take a stand to support books printed in an eco-friendly manner by simultaneously publishing reviews of 200 books printed on recycled or FSC-certified paper. By turning a spotlight on books printed using eco-friendly paper, we hope to raise the awareness of book buyers and encourage everyone to take the environment into consideration when purchasing books.

The campaign is organized for the second time by Eco-Libris, a green company working to make reading more sustainable. We invite you to join the discussion on "green" books and support books printed in an eco-friendly manner! A full list of participating blogs and links to their reviews is available on Eco-Libris website.


I choose to review Tree Top: Creating a Fruit Revolution because it's about a company based in my own back yard.  It was such a fascinating read to discover that this company was born out of a product that used to end up in the dump!

Mountains of apples that weren't good enough to be sold (called culls) would simply be dumped at the end of the harvest.  In 1944 a man named William Henry Charbonneau had a vision of turning those "unsalvageable" apples into juice and an empire was born.  Of course it wasn't officially named Tree Top until it became a cooperative 16 years later, but that's getting ahead of the story!

This book outlines the history of Tree Top starting with the founder through the present day.  It's a celebration of 50 years of the Tree Top company this year.

At times some of the details were a bit over my head, but for anyone interested in the history of an industry it's a fabulous read!  There are also lots of pictures of how things "used to be" and interesting side bar stories that are related to the fruit industry as well as portraits of industry leaders. 


In keeping with the recycled nature of this campaign I'm going to donate this book to our local library.  I bet there will be many in our communities interested in the history of this very local company! 

This book is printed on FSC-certified paper, which means that the Forestry Stewardship Council certifies that the forest the paper came from, along with the manufacturing process, used responsible, renewable practices.

Please go to the Eco-Libris site to find out more about buying green books and being responsible consumers of books!

0 lovely comments:

Post a Comment

Shower me with your wit, your wisdom, or your funny stories! And please leave an email address if you would like a reply.